Recently, I have been asked by several people, and saw a few posts online, about building online businesses. Many of them keep falling in a morale killing trap, “If you build it, they will come.” Quite frankly, there is nothing further from the truth. I have built several projects, and dreamt of many thousands of times more. People don’t just show up banging at your door with wads of Benjamins begging you to take their money. They just don’t. (Well… usually.)
Development first is incredibly expensive; whether it is your personal time and opportunity cost or actually shelling out some personal cash. Investing that much time and money upfront and then realizing you built something that very few people want, and even fewer are willing to pay money for, is devastating.
There are some ways to try and avoid the traps and know that your are building something that people want, before you write a single line of code.
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