5 Ways to Improve your Business Website

I want to talk to you about how to improve your business website quickly, and with minimal cost. Content is king when it comes to building your website, but there are other things you can do to make sure that your website is doing its job as a frontline marketing and sales tool. I hope to give you 5 tips and tricks to craft of stronger page, and generate more leads for your business!

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Recently, I have been asked by several people, and saw a few posts online, about building online businesses. Many of them keep falling in a morale killing trap, “If you build it, they will come.” Quite frankly, there is nothing further from the truth. I have built several projects, and dreamt of many thousands of times more. People don’t just show up banging at your door with wads of Benjamins begging you to take their money. They just don’t. (Well… usually.)

Development first is incredibly expensive; whether it is your personal time and opportunity cost or actually shelling out some personal cash. Investing that much time and money upfront and then realizing you built something that very few people want, and even fewer are willing to pay money for, is devastating.

There are some ways to try and avoid the traps and know that your are building something that people want, before you write a single line of code.

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"Better Calls to Action"

A Call to Action (“CTA”) is the process of capturing someone’s attention and nudging them to take an action. Whether that action is clicking an ad (all those annoying game ads), signing up for a newsletter or free trial, purchasing an ebook, or watching your video, it’s all still a CTA.

Want to build your mailing list up, get more people on free trials, or sell more info products? Optimizing your CTAs will probably go a long way to helping you achieve your goals.

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Being a consultant who does most of my work remotely, I find myself listening to a lot of music these days. It helps keep me focused and merrily tapping away at my keyboard for hours on end. What happens when the music dies down? Let me introduce you to some of my favorite “radio” of the 21st century, aka Podcasts.

I love podcasts because I get daily/weekly content from amazing creators on focused topics that interest me and help me to build a better business and, in turn, help others build better businesses.

Here are some of my favorites…

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First of all… it is freezing out! We are in for a whopping high of -2, and low of -40 (with windchill). So what better way to keep out the cold than talk about some business online marketing strategies, particularly addressing how people get in contact with you. Let’s take a walk through some common mistakes, and how to avoid them.

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I finally took the time to play around with the static site generators I’ve been looking at for a couple of years. I wanted to make sure that it was as straight forward as other engines I have dabbled with. Wordpress is overkill for something like this. I played with Ghost for a short time, but it just isn’t mature enough for an enjoyable blogging experience. I set up a VPS over at my favorite provider, Digital Ocean, and then started hacking away.

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Following in the footsteps of Internet famous Nathan Barry, one of my New Year’s Resolutions is to simply write 500 words a day for every day of the year.

The guidelines for this goal are:

  1. 500 Words a day, every day
  2. It is an average across the year, so missing a day is permitted, as long as the average remains at or above 500 words.
  3. Do not miss more than 2 days in a row, and not more than 3 days per any given week.
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